Clown Pediatrics

Clown Pediatrics needed a new logo that would capture the essence of the fun and safe pediatrician office.

Clowns can be scary. We wanted to create a logo that represented the fun nature of clowns but not be too literal.

The final brand image logo was bright, cheery and fun. The clown can be seen in abstract negative space using the O for the nose and a smile to underline the word.