Flashes Aquatics

Flashes Aquatics’ logo was an “FA” which caused confusion with a rival swim club with similar initials. The logo was also not consistently used and had many variations of the logo mark and various lightening bolts.

We decided to differentiate the club from both the high school team and rival clubs with similar names.

The logo was created to use the name “Flashes” instead of the initials and we created a unique lightning bolt and color combinations that would differentiate it from the generic clipart bolts that were used previously and by the high school team.