Challenge
How to create a brand around a very loud social influencer that can speak to fans and haters alike as well as be attractive to sponsors and partnerships.
Strategy
Create a brand for a social media influencer that goes beyond the person himself and creates an image that can speak to the IDEA behind Carter Smith – Delusional Confidence.
How to create a brand around a very loud social influencer that can speak to fans and haters alike as well as be attractive to sponsors and partnerships.
Approach
We used bold colors and graphics alongside a meaningful logo that fans will immediately recognize. The story telling resonates because Delusion Confidence was created for the underdog in all of us.